Canadian Retailer Pledges to Stop Photoshopping Models (via AWID)
Jacob, a Quebec-based clothing company, has decided to stop retouching both its lingerie and its clothing models. Spokeswoman Cristelle Basmaji explains, “As a socially responsible company, JACOB has always made an effort to promote a healthy image of the female body. By adopting an official policy and broadcasting it publicly, we hope to reverse the trend in digital photo manipulation that has become excessive in our industry.”